McDonald's Russia: A Jewel in the McDonald's Emerging Market Operations?
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : BSTR366
Case Length : 34 Pages
Period : 1990-2010
Pub Date : 2010
Teaching Note :Not Available
Organization : McDonald's Corporation
Industry : Fast Food
Countries : Russia
To download McDonald's Russia: A Jewel in the McDonald's Emerging Market Operations? case study
(Case Code: BSTR366) click on the button below, and select the case from the list of available cases:
Price:
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges
» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
|
|
<< Previous
Excerpts
Background Note
|
McDonald's was started in the late 1930s by Richard and Maurice McDonald in California, after they failed to make profits from running a movie theater. The brothers were inspired by a hot dog stand nearby, which always did brisk business even when other businesses were struggling under the effects of the Great Depression...
International Expansion
McDonald's began its international expansion in 1967 with its first restaurant outside the US coming up in Richmond B.C, Canada on June 1. In July 1971, McDonald's began operating in Tokyo, Japan, in a joint venture with a local partner Den Fujita...
|
|
Entering Russia
McDonald's pre-entry plans for Russia started way back in 1976. Cohon, at the time of the Montreal Games in Canada, offered the services of the McDonald's company bus to some of the Olympic officials from the erstwhile Soviet Union. He took the officials to a local McDonald's restaurant and offered them some of its signature dishes...
Expansion in Russia
Right from the early 1990s, McDonald's started to invest in real estate ventures by acquiring various properties in Russia. As there was some difficulty in the conversion of the Russian ruble into any other currency, the company thought of using it for buying farmland and for building an office tower and distribution center in the country...
Excerpts Contd...>>
|
